Incenting The Incentive Plan
By Carl Moe Chief Revenue Officer (CRO): noun. the person or position within any business whose responsibility (aka: butt on the line) it is to make certain revenue is generated to a) stay in business and meet monetary obligations, b) deliver profit, c) grow the company, d) meet and/or exceed financial needs for future growth aliases include President, CEO, COO, Owner, VP of Sales, VP of...